Every tennis players knows how important fitness is on court and what focus should be placed on it during preparation. In times of sneaker hypes, in which one limited edition hunts the other, “lifestyle” factors cannot be neglected.
After the official launch of the Ultra Boost 19 before Christmas – for me one of the best running lifestyle shoe and sold out after a few hours – I marked the second lunch date (today) in my calendar.
Here we go: UltraBoost 19 Refract, welcome to my sneaker family.
But what is the story behind, what is new and why is this running shoe a innovation for adidas?
Get inspired by UltraBoost 19 Refract
We all know that energy is released when walking. That’s why the idea behind Boost was to store this energy and give it back to the runner every step of the way – positive energy feedback. For the Ultraboost 19, adidas have optimized this concept even further: 20% more boost and less weight. “This really takes the Ultraboost to the next level,” says Heiko Schlarb, Director of Future Sport Science at adidas.
“We wanted to find out what worked well and where there was room for improvement”, explains Roy Williamson, Footwear Developer at adidas.
The first Ultraboost was celebrated for its unbeatable comfort and stylish design – a milestone in running shoe history.
Stylish, no seams and constant energy return
The result: Primeknit 360, a material that is flexible and stable at the same time and gives the foot support where it is needed.
From 4,000 creators to 4 core elements: Here comes the Ultraboost 19! With revised components and an optimized fit it is ready for a new generation of runners.
It’s time to put on your running shoes and face the future with a new sense of performance and creativity.
We are #inlovewithUltraBoost
